Barcelona · 41°23′ N

ES

(Case 02)

· iOS App

Ágora

UX research and design of an iOS app for a circular economy of knowledge, connecting people to exchange what they know.

UX/UI Designer · Master's project · Figma · FigJam · Google Forms · 2025

Key results

Two-step verification to build trust

Verificación en dos pasos para generar confianza

Addresses the main barrier the survey

revealed: lack of trust (51.2%).

Publishing in 3 stages, not one long form

Publicar en 3 etapas, no en un formulario largo

So that publishing a skill isn't abandoned halfway through.

Clickable prototype of the full journey

Verifying identity, signing the rules, publishing and finding someone to exchange with.

Summary

Many people have knowledge to share and want to learn from others, but there's no trusted space that connects them.

Fig. 01 · Verification and publishing in the app

Challenge

Ágora proposes a circular economy of knowledge: letting know-how circulate within the community. I teach what I know and learn what I'm missing.

Research

I ran a 12-question survey in Google Forms that 42 people answered. There was interest, but also a clear doubt: how can I trust someone I don't know?

53.7%

Would be very interested in an app
to exchange skills

→ There's demand, but trust has to be built

51.2%

Pointed to lack of trust as the main difficulty

→ Two-step verification

46.3%

Pointed to the difficulty of validating a skill

→ Stating the level when publishing each skill

Google Forms survey · 42 responses · June 2025

From research to decisions

01 · Exchanging with strangers feels scary → a two-step identity verification.

02 · Publishing asks for a lot of information at once → a form split into three stages.

03 · The app has to feel safe without losing warmth → a palette of trust and community.

Design decisions

Decision 1

Trust verified in two steps

Problem

Trust was the main barrier to exchanging skills with strangers.

Decision

First, each person chooses how to verify their identity: selfie and ID, digital signature or LinkedIn, so no one is left out. Then they sign the community rules, a shared commitment that reassures whoever is about to connect with them.

Fig. 02 · Two-step verification, selfie and community rules

Decision 1

Trust verified in two steps

Problem

Trust was the main barrier to exchanging skills with strangers.

Decision

Fig. 02 · Two-step verification, selfie and community rules

Decision 2

Publishing in three steps, designed for exchange

Problem

Publishing a skill asks for a lot of information, and a long form makes people give up.

Decision

Three short stages: what you can do and at what level; how and when you can share it; and what you'd like to learn in return. That last question turns every post into a possible exchange. Publishing sits at the centre of the navigation bar, because it's the main action.

Iteration

I changed availability and days to checkboxes, and format to radio buttons: the shape of a control should say how it's used.

Fig. 03 · Publishing flow, stage 1 of 3 to 3 of 3

Decision 2

Publishing in three steps, designed for exchange

Problem

Publishing a skill asks for a lot of information, and a long form makes people give up.

Decision

Iteration

I changed availability and days to checkboxes, and format to radio buttons: the shape of a control should say how it's used.

Fig. 03 · Publishing flow, stage 1 of 3 to 3 of 3

Decision 3

A palette that conveys trust and community

Problem

An app for connecting with strangers has to feel safe at first glance, without losing warmth.

Decision

Blue for trust and clarity, green for growth and collaboration, and yellow for energy and warmth. A minimalist style so that people take centre stage.

Fig. 04 · Identity: logo, palette and Roboto Condensed

Decision 3

A palette that conveys trust and community

Problem

An app for connecting with strangers has to feel safe at first glance, without losing warmth.

Decision

Blue for trust and clarity, green for growth and collaboration, and yellow for energy and warmth. A minimalist style so that people take centre stage.

Fig. 04 · Identity: logo, palette and Roboto Condensed

The app

A clickable Figma prototype of the main journey: verifying identity, signing the rules, publishing a skill and finding someone to exchange with.

Fig. 05 · Full user journey: sign-up, search, posting, verification and chat

Results

Metrics to track if Ágora launched

01 · Completed exchanges: whether people actually connect and share what they know.

02 · Verified profiles: whether two-step verification builds trust or gets abandoned.

03 · Completed posts: whether the three-stage form gets finished.

What I learned

Reviewing the design after the master's taught me to look at the details that change the experience: controls that make sense without explanation and consistent examples at

Barcelona · 41°23′ N

ES

ES

ES

(Case 02)

· iOS App

Ágora

Ágora

Key results

Two-step verification to build trust

Verificación en dos pasos para generar confianza

Clickable prototype of the full journey

Summary

Fig. 01 · Verification and publishing in the app

Challenge

Challenge

Research

Research

53.7%

Would be very interested in an appto exchange skills

51.2%

Pointed to lack of trust as the main difficulty

46.3%

Pointed to the difficulty of validating a skill

Design decisions

Design decisions

Decision 1

Trust verified in two steps

Problem

Decision

Fig. 02 · Two-step verification, selfie and community rules

Decision 1

Trust verified in two steps

Problem

Decision

Fig. 02 · Two-step verification, selfie and community rules

Decision 2

Publishing in three steps, designed for exchange

Problem

Decision

Iteration

Fig. 03 · Publishing flow, stage 1 of 3 to 3 of 3

Decision 2

Publishing in three steps, designed for exchange

Problem

Decision

Iteration

Fig. 03 · Publishing flow, stage 1 of 3 to 3 of 3

Decision 3

A palette that conveys trust and community

Problem

Decision

Fig. 04 · Identity: logo, palette and Roboto Condensed

Decision 3

A palette that conveys trust and community

Problem

Decision

Fig. 04 · Identity: logo, palette and Roboto Condensed

The app

Fig. 05 · Full user journey: sign-up, search, posting, verification and chat

Results

Metrics to track if Ágora launched

What I learned

Next case (03)

Ana Pastelería →

© 2026 Lucia Alanis

UX/UI Designer in Barcelona

Next case (03)

Next case (03)

Ana Pastelería →

Ana Pastelería →

© 2026 Lucia Alanis

UX/UI Designer in Barcelona

Would be very interested in an app
to exchange skills