(About me)
UX/UI Designer · Barcelona
Sewing notebooks by hand taught me the value of detail. Today I bring it to digital design.
2026
Amor Amarelo · my first client
An online store on Shopify, from brief to launch in 4 weeks.
2024 - 2025
2023 - 2025
Res cuaderno · my bookbinding studio
I designed and hand-sewed notebooks, taught workshops for children and adults, and did the product photography and catalogue.
2021 - 2023
2020
UX/UI Course · Coderhouse
My first contact with experience design.
2016 - 2019
2012 - 2019
Store manager · Starbucks, Buenos Aires
I led a team of 10, worked with KPIs and ran first-round hiring interviews. That's where I learned that good service shows in the details.
My process, from research to prototype.
01
I research
Surveys, interviews, buyer personas and empathy maps to understand people and their context.
02
I organise
Information architecture, user flows and wireframes, so every element is where people expect it.
03
I design and iterate
Interfaces in Figma, prototypes and iteration until I reach a simple, intuitive solution.
01 · Empathy with users. Seven years in customer service taught me to listen before proposing.
02 · An editorial eye. Typography, hierarchy and detail, learned by making books.
03 · Clear communication. With clients, teams and authors: proposing, explaining my decisions and listening when the answer is no.
